Sales & Marketing

Diamond Foods Reaches $11M Settlement
Diamonds CEO states that the proposed settlement eliminates the burden of further time, expense and risk related to the class action, allowing the Diamond team to focus on growth.
Why Product Content Is Your Brand's Omni-Channel Advantage
There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.

Unilever Taps Crowdsourcing for Fresh Ideas

The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.
Spin Master Grows through Acquisitions

Through the acquisition of Meccano (known as Erector Set in the United States), Spin Master grows its global portfolio and strengthens its executive team.
The Nation's Fastest-Growing Retailers

Either through specialized expertise in stores, like lululemon and Under Armour, or by ease of access to a wide variety of products, like Amazon, this year's fastest-growing retailers are going beyond function to a more emotional connection as the key to rapid growth.
Ride the Next Wave

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
Straight Talk: Experts Debunk TPM Myths

This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
Rockwell Builds Brand Awareness

In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.
Anheuser-Busch Taps Facebook Ads to Drive Sales

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
2013 Social Media Solutions

A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.