Sales & Marketing

PGT Healthcare and Swisse Wellness Join Forces Globally
The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.
DPSG to Distribute New Beverage
Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

Walmart Names Two "Get on the Shelf" Winners

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
Unilever Agrees to Sell Three Brands

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
Building Brand Advocacy through Digital Consumer Engagement

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.
The Reputation Imperative

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
Fall 2013 Tech Preview Guide

CGT introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities
Kraft Foods Achieves Active Execution

In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.
Oh, There's No Place Like a Phone for the Holidays

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
McCormick Leaves a Mark on Consumers

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.