LeapFrog Appoints SVP of Marketing
LeapFrog Enterprises, Inc. announces that Craig Relyea has joined the company as senior vice president of content strategy and marketing, effectively immediately. In his role, Relyea will be responsible for creating and executing an integrated content strategy across the LeapFrog business.
"I am very excited to welcome a digital entertainment industry veteran like Craig to the LeapFrog team. He is deeply respected as one of the best in the industry and has a proven track record of building and sustaining successful, highly-recognizable brands and delivering exceptional results," says Greg Ahearn, chief marketing officer at LeapFrog. "He has led large and small-scale marketing organizations, and has spearheaded successful content launches for high-profile digital and physical entertainment products and services. Craig is an extremely valuable addition to our team as we further our mission to help children achieve their potential."
Prior to joining LeapFrog, Relyea was senior vice president of global marketing at Disney Interactive Media Group. During his eight years with the company, he was responsible for global marketing for the interactive division of The Walt Disney Company where he focused on content marketing, social media, consumer insights and ongoing analytics as well as led marketing initiatives for Disney's mobile business. Relyea also held leadership positions at Creative Domain, Interplay, The Cimarron Group, Dreamworks Interactive and Universal Studios.
"I am extremely proud to be joining the talented team at LeapFrog – a world-class organization that improves children's lives as they learn through play," says Craig Relyea, senior vice president of content strategy and marketing at LeapFrog. "It is critical to offer children quality entertainment experiences to help keep them fully engaged in their learning, and I am thrilled to help develop and execute new growth strategies at LeapFrog that deliver the world's best educational entertainment experiences to market through digital content, games, books and other exciting new content and platforms."
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"I am very excited to welcome a digital entertainment industry veteran like Craig to the LeapFrog team. He is deeply respected as one of the best in the industry and has a proven track record of building and sustaining successful, highly-recognizable brands and delivering exceptional results," says Greg Ahearn, chief marketing officer at LeapFrog. "He has led large and small-scale marketing organizations, and has spearheaded successful content launches for high-profile digital and physical entertainment products and services. Craig is an extremely valuable addition to our team as we further our mission to help children achieve their potential."
Prior to joining LeapFrog, Relyea was senior vice president of global marketing at Disney Interactive Media Group. During his eight years with the company, he was responsible for global marketing for the interactive division of The Walt Disney Company where he focused on content marketing, social media, consumer insights and ongoing analytics as well as led marketing initiatives for Disney's mobile business. Relyea also held leadership positions at Creative Domain, Interplay, The Cimarron Group, Dreamworks Interactive and Universal Studios.
"I am extremely proud to be joining the talented team at LeapFrog – a world-class organization that improves children's lives as they learn through play," says Craig Relyea, senior vice president of content strategy and marketing at LeapFrog. "It is critical to offer children quality entertainment experiences to help keep them fully engaged in their learning, and I am thrilled to help develop and execute new growth strategies at LeapFrog that deliver the world's best educational entertainment experiences to market through digital content, games, books and other exciting new content and platforms."
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