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Sales & Marketing

  • Merck Sells Consumer Care to Bayer for $14.2B

    Under the terms of the agreement, Bayer AG will acquire Mercks existing OTC business, including the global trademark and prescription rights for Claritin and Afrin.
  • New Rules for Shopper Privacy

    IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.
  • Dr Pepper Launches Music Studio

    The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.
  • Target CEO Steps Down

    On May 5, 2014, Targets board of directors issued a statement detailing the executive changes.
  • Butterball Names President and CEO

    As CEO, the executive will be responsible for overseeing the company's business strategy and operations, and will leverage more than 30 years of experience in the food industry.
  • Char-Broil Names President and CEO

    The executive started her career at S.C. Johnson, spending 17 years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.
  • Kwikee Portal Helps Retailer/Manufacturer Marketing

    Kwikee launches a new vendor portal for retailers and manufacturers to more efficiently communicate and fulfill requests for product images and data needed for e-commerce and other marketing applications.
  • New Product Push

    Chobani announces new product innovations geared toward expanding dayparts, inspiring new usage occasions and increasing per capita consumption.
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