Sales & Marketing

Bring It on Home
Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.
The Thrill of the Start-Up
"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.

Rethinking The Fundamentals

An in-depth look at the changing role of category captainship in consumer goods
2013 Consumer Goods Business & Technology Leadership Conference

A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more.
Avon Brazil to Sell Select Coty Products

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.
Miller64 Adopts New Voluntary Nutritional Labeling

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
Snyder's-Lance Taps Consumer Trends for Latest Products

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.
Kimberly-Clark Improves Promotion Execution Rate

Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.
Court Square Capital Partners Invests in AFS

This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.
Grupo Bimbo to Acquire Canada Bread

Maple Leaf currently holds approximately 90 percent of the outstanding shares of Canada Bread and has agreed to vote all of such shares in favor of the transaction.

Bring It on Home

The Thrill of the Start-Up

Rethinking The Fundamentals

2013 Consumer Goods Business & Technology Leadership Conference

Avon Brazil to Sell Select Coty Products

Miller64 Adopts New Voluntary Nutritional Labeling

Snyder's-Lance Taps Consumer Trends for Latest Products

Kimberly-Clark Improves Promotion Execution Rate

Court Square Capital Partners Invests in AFS

Grupo Bimbo to Acquire Canada Bread

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