Char-Broil Names President and CEO

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Char-Broil Names President and CEO

Christine (Chris) M. Robins will join the Char-Broil Division of the W.C. Bradley Co. as President and Chief Executive Officer, effective June 2, 2014.

"We are very pleased to have Chris Robins join our company. Chris has an excellent background with two major and globally respected consumer products companies. Chris brings broad-based experience to Char-Broil in Strategic Planning, Finance, Acquisition and Integration, Product Innovation, Channel Strategy, Global Marketing and Brand Management," states Marc Olivie, W.C. Bradley Co. president and CEO.

Robins served for the past five years as President and CEO of Pittsburgh-based BodyMedia, a venture-backed pioneering company in wearable health sensors and software that help consumers and professionals better manage health and wellness. Robins totally transformed BodyMedia via a new business strategy and the diversification of products and customers leading to the successful sale of the company to Jawbone.

Prior to joining BodyMedia, Robins spent four years with Philips Oral Healthcare in Seattle, Washington, where she was promoted to President and CEO of this global oral care business, which includes Sonicare power toothbrushes. Robins led the development and implementation of a totally new product pipeline and business model that generated dramatic growth in revenues and profitability and also led to significant global expansion, primarily in Eastern Europe and Asia.

Immediately following graduation from the University of Wisconsin - Madison in 1988, where Robins earned her BBA degree in Marketing and Finance, she was recruited by the S.C. Johnson company in Racine, WI, and spent seventeen years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc. A native of Green Bay, Wisconsin, she completed her MBA in 1994 at Marquette University in Milwaukee. 

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