Sales & Marketing

Welch's Names CMO from Schwan
Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
Redrawing the Frontiers
CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

Quite the Combo

Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.
Pilgrim's Pride Bids for Hillshire Brands at $6.4B

This announcement comes after a pending agreement for Hillshire to acquire Pinnacle Foods for $6.6 billion.
2014 Visionaries

CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
A Little Difference

Entenmann's teams up with TerraCycle to launch the Little Bites "Recycle...Reuse...Replenish" Earth Day Campaign.
Hostess Brands Names CEO

The new CEO previously served as chief executive of AdvancePierre Foods and president of Pinnacle.
Speed of Change in Retail Analytics

Everything around you is in a constant state of change. Technology has catapulted the way retailers and suppliers provide products to the consumer, requiring them to look at their businesses differently almost on an hourly basis. Britt Fogg, CEO, president and founder of Shiloh Technologies, a division of SPI, gave us his insights around the speed of change in the retailer/supplier industry.
Bringing Brands to Life

The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
2014 SALES AND MARKETING REPORT

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.