Sales & Marketing

eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.

The global strategy integrates sustainability, health and wellness, community and safety initiatives.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.

Doing business as usual won't cut it in emerging markets as many organizations are challenged by myths surrounding consumer needs. In this month's Straight Talk, experts provide guidance on the new approaches necessary and how retail execution and mobility are essential capabilities in these new markets.