Sales & Marketing

Anheuser-Busch InBev Agrees to Buy SABMiller
Anheuser-Busch InBev has agreed to buy its main rival SABMiller for $104 billion, creating a super brewery with sales of $55 billion. Find out the details of this potential mega-deal, which, if completed, would be among the top five acquisitions of all time.
Three Steps Every CPG Company Must Take to Become a Digital Business
Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.

Bud Light Introduces Smart Home Beer Fridge

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.
Yankee Candle Personalizes Candles with Online Tool

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.
2015 Tech Trends Report

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. The result: Companies are building the foundation for the future where the Internet of Things will keep consumers and businesses perpetually connected, through current investments in social, mobile, analytics, and cloud technologies.
Cracking the Omnichannel Supply Chain Code

Gary R. Godfrey, Americas Consumer Products & Retail Supply Chain leader for Ernst & Young, discusses what omnichannel means for the supply chain in consumer goods and whether or not companies are equipped to handle it.
SABMiller Rejects Anheuser-Busch InBev's Offer

The Board of SABMiller plc has rejected Anheuser-Busch InBev's proposal of GBP 42.15 per share in cash, with a partial share alternative. Find out AB InBev's response to this turn of events.
Mars Acquires Mexican Manufacturer Grupo Turin

Mars will acquire Grupo Turin, a manufacturer of high-quality chocolates in Mexico since 1928. Find out what the two companies have in common and what this means for Mars.
PepsiCo's New Look

PepsiCo's new Pepsi Perfect illustrates that the "future is now." Find out what movie the limited edition soda pays homage to.
Nestl in Talks with R&R to Create Joint Venture

Nestl and R&R are in advanced discussions to set up a new joint ice cream venture. Find out more about the discussions and what both brands bring to the table.