Sales & Marketing

King's Hawaiian Goes Beyond the Shelf
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
Breaking Down Mobility Myths
Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.

An Untapped Opportunity

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
Custom Research: Emerging Markets

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.
Walmart Wants to Test Drone Delivery

Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.
Total Gym Fitness Flexes its Mobile Muscle

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.
Recap: 2015 Consumer Goods Business & Technology Leadership Conference

Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
Strategic Post-Event Analysis

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.
Custom Research: Mobile Retail Execution

CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.
Fall 2015 New Tech Showcase

To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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