Sales & Marketing

Aspartame-Free Diet Pepsi Hits Shelves
A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.
Chobani's Founder Becomes Sole Investor in La Colombe Coffee
Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

The Kraft Heinz Company Enters a New Arena

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.
Marketing is Engaging

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Unilever Leverages an Inspirational Vehicle

Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.
Leapfrog Appoints Matt Kelley

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.
Picking Up the Pace in an Omnichannel World

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.
ConAgra CMO Joan Chow Leaves

Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.
Three Brands Get Social Media Savvy

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
Can You Listen?

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.