Managing Promotional Spend and Trade: IQ Report

Managing trade and promotional spend still remains an area of concern as revealed in the 2015 Readers' Choice survey analysis by Gartner, Inc. Companies still deem it a worthy investment, but are unsatisfied with its overall effectiveness. In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management.