Sales & Marketing

Rite Aid’s New Media Partnership Connecting Brands & Consumers Through Personalization
Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.
How Eurazeo Backed the Merger of a Digital-First Startup With a 90-Year-Old, Family-Owned Dewey's
It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands.

How Pernod Ricard is Pivoting Past One-Size-Fits-All During COVID-19

Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.
3 Ways to Use Data to Keep Up with Changing Consumer Preferences

Marketing personalization strategies can help you get to know your customers better. Here are a few ways to use data to get closer to consumers.
Digital Natives Rewrite the DTC Playbook

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.
Amazon DSP & Search: Better Together

Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
Get Ready For a ‘Decade of the Home’

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.
Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
Melitta Enlists Solution for More Efficient, Demand-Driven Supply Chain Planning

The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.
Future Retail: Where Do We Go From Here?

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.