Virtual Fireside Chat: The Consumer Digital Wave’s Impact on Trade Planning & Retail Execution
Retail execution came to a standstill when the pandemic hit, and today’s consumer goods companies are spending their days learning how to pivot in order to meet new and fluctuating demands.
To explore how CGs can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders. Joining CGT managing editor Lisa Johnston were Chris Rice, SVP sales and marketing Americas, Exceedra by TELUS, and Phil Sweeney, VP strategic accounts, AFS Technologies by TELUS.
Read on for an overview of the chat and watch the entire conversation, which includes leading practices for today’s brands and the tech they can leverage to fuel their innovation.