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Sales & Marketing

  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
  • Kellogg Embraces Predictive Analytics

    Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.
  • Hostess Brands Names CEO

    The new CEO previously served as chief executive of AdvancePierre Foods and president of Pinnacle.
  • Speed of Change in Retail Analytics

    Everything around you is in a constant state of change. Technology has catapulted the way retailers and suppliers provide products to the consumer, requiring them to look at their businesses differently almost on an hourly basis. Britt Fogg, CEO, president and founder of Shiloh Technologies, a division of SPI, gave us his insights around the speed of change in the retailer/supplier industry.
  • Bringing Brands to Life

    The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
  • Quite the Combo

    Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.
  • Pilgrim's Pride Bids for Hillshire Brands at $6.4B

    This announcement comes after a pending agreement for Hillshire to acquire Pinnacle Foods for $6.6 billion.
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