Kellogg Embraces Predictive Analytics

Kellogg has licensed APT’s Test & Learn software from Applied Predictive Technologies (APT), to test strategic initiatives across its brand portfolio.
“After working with APT to generate value from several key initiatives, including modular resets and product changes, we are excited to begin an agreement to license APT’s Test & Learn software,” says Stacey Ring-Sanders, VP of Category Management at Kellogg. “APT’s software enables us to make profitable decisions with unmatched speed and accuracy across the entire organization, providing significant competitive advantage. APT’s software also helps us drive value for our retail partners by clearly identifying the optimal rollout strategy for new initiatives. For many of our retail partners who also use APT, the software has improved lines of communication by bringing a standardized analytical platform to measure the impact of any initiative.”
With this agreement, Kellogg joins many other manufacturers, including Anheuser-Busch, Johnson & Johnson, and Procter & Gamble, who use APT’s cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing, and operations.
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