Sales & Marketing

Hormel Foods to Buy Applegate for $775M
Organic meat company Applegate announces an agreement with Hormel Foods, Inc. to become an independently operated, stand-alone subsidiary.
Why 20 KPIs is all you Really Need in TPM
Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

2015 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
2015 Visionaries

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.
2015 Shopper Marketing Effie Winners

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
Global Deal Will Distribute Solar Lights for Humanitarian Aid

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.
What are Consumers Saying about your Brand?

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.
Lay's Adds New Snack

Lay's introduces Lay's MAXX this summer.
Mapping Brand Networks in Social Media: Huggies vs. Pampers

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.
Absolut Vodka Goes Live with Supply Chain Planning Software

ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroups SO99+ Powerfully Simple supply chain planning software.