Sales & Marketing

Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Inflation Navigation: Martinelli’s Elevates TPM Capabilities
Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

Category Management
Shelf Success
Category management driven by various processes, many people.
Sales & Marketing
Increasing Customer Understanding and Profitability
Implementing sales/marketing technology allows Consumer Goods companies to gain competitive advantage as well as insight into both customers and processes.
Category Management
The Category Cure
Schering-Plough Marries product info to make sound category decisions
Category Management
Consistent Category
American Italian Pasta Co. utilizes software for total category view
Category Management
Beyond Boundaries
Swedish Match masters category management
Supply Chain Management
S&OP Mission Critical: Getting Top Management on Board
Experience has shown that the most important element of successful Executive S&OP is executive buy-in, support, leadership, and hands-on participation.
Price Optimization
Educated Selection
How a $14-billion industrial manufacturer found the right price
Price Optimization
Roadmap to Price
7-Eleven taps customer analytics to optimize prices, drive profitability
Price Optimization
Food for Thought
Re-thinking supply and demand simplifies pricing
Price Optimization
Proactive On Price
Charging what the market will bear is becoming easier
Price Optimization
Crossing the Chasm
Understanding price strategy is a key step to achieving optimization
Mondelez Brand Markets to Millennials
The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.

A collection of news, articles and other featured content about Sales & Marketing.

Kraft Heinz Expands Agile Pods Across Organization