Sales & Marketing

General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy. 

A check-out free system lets customers simply pick up their ice cream from the mobile store and walk away. Learn more.

CGT caught up with Hammitt Founder and CEO Tony Drockton to discuss how the brand’s early adoption of cloud technology has helped turbocharge its growth over the last decade.

The complexity of ecosystem partners is placing unprecedented demands on IT infrastructure, ones extreme enough that old architectures and patchworks of systems can’t keep up. Learn more.

A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.

P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.

Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more. 

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. 

A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs. 

Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies.