Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.
The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected appliances as it aims to improve customer engagement beyond the product.
How does your trade promotion performance benchmark against the industry? What data inputs would best improve that performance? Find out in this exclusive infographic from Capgemini and CGT, which presents highlights from their recent “Trade Promotion Management Report.”
Field service solutions are a CPG company’s last chance to communicate with the shopper.
When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
This exclusive research report from EnsembleIQ
This exclusive infographic explains why retailer customization is now essential to CPG growth, and why the need to find a solution that can overcome the barriers is vital to success.
Explore the state of retail execution in the consumer goods industry today and learn how Computer Vision technology is helping manufacturers win at the shelf.
A survey of 50 top-level CPG executives shares how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising.
Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.
Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign.
In the fall, Kroger rolled out an "eye-catching, center-store" endcap display dubbed "Treasure EmporiYum" at its Newport, KY, store stocking
Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.
How are CPG field teams going beyond traditional practices to deliver winning customer experiences? In this data-filled report, you’ll find key strategies to address common challenges in retail store execution, including the impact of mobile workforce tools and AI.
Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.
Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.
Learn how to connect the digital and physical worlds to deliver seamless, omnichannel experiences in this white paper from Oracle and Euromonitor International.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
