As companies continue to navigate the new standards and retail continues to adopt QR codes, seafood carriers should employ this tech to connect with consumers and enable transparency within the supply chain.
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
With today’s availability of predictive analytics services and access to large amounts of consumer data, companies can get a much clearer picture of customer journeys. Learn more.
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.
We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.
Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.
Learn how the use of machine learning, artificial intelligence, and data visualization helps Kellogg’s to easily digest large amounts of real-time insights to predict outcomes and accelerate growth and innovation.
The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data.
Dig into how companies like Coca-Cola are leveraging analytics and machine learning to unlock insights from points of interest and foot traffic data to not only identify gaps and opportunities in their distribution networks, but also predict performance by location.
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).
Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.
The ads seek to shorten the user journey from awareness and product discovery to purchase; fuel brand affinity with rich stories, motion, and audio; and prompt larger basket sizes through an add-to-cart functionality
Consumer expectations are at an all-time high. While it’s impossible to create a fixed logistics network that satisfies those expectations, there are alternative logistics programs that enable businesses to meet and exceed consumer demands. It’s called flexible logistics.
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.