The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.
P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.
There have been some major changes at CGT over the past few years, but we’re proud to announce we’re going back to our roots to deliver readers what they have come to expect from the brand.
The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.
Oh baby, parenting can be overwhelming. So can marketing to parents. Learn 3 key takeaways to help brands get involved with this new parenthood conversation. Download the report.
Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.
Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.
This guide explores how the world's leading product companies - in apparel, CPG, food & beverage, and more - accelerate product design, development, and launch processes to improve time to market, collaboration, and brand experiences.
Both consumers and consumer goods (CG) companies are in the midst of a fascinating retail renaissance. The traditional CG landscape of physical shelf space and shopping carts will never be the same.
Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season.
The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.
According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.
The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.
