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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Case Study: How to Launch a New Brand During a Pandemic

Learn how 8 Track Foods was able to launch at the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

Estee Lauder Blasting Into Space

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.

Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said.

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Survey, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands. 

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.  

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.

Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.

The food and beverage giant announces plans to establish new operating units and category leads supported by a new platform services organization, and a newly aligned workforce.

The Procter & Gamble Company annual results unveils 5% full-year growth, while outlining strategic long-term plans including “delivering strong, balanced growth and value creation.”

The completed transaction introduces Utz as a publicly listed company on the New York Stock Exchange after nearly 100 years as a family-owned business.

Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.

Do you have questions about the inaugural CGT Software LeaderBoard? We have all the answers right here!

In survey after survey S&OP consistently ranks as one of the top three management priorities. Why is it then that many organizations find it extremely difficult to improve their ability to develop a company-wide planning process?

The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.

A new pulse check explores the impact COVID-19 has had on the consumer products industry, which has endured unprecedented marketplace disruptions and shifts in consumer behaviors during the worldwide health crisis.

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

From technologies to strategies and everything in between, this year’s class of purpose-driven visionary executives are leading the charge to a more innovative and sustainable future.

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