Sales & Marketing

In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.

With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.

Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.

2021 is expected to be the year of hyper-relevant messages as part of the eternal battle to gain consumer’s attention.

Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.   

Amazon's new initiative aims to help build sustainable equity and growth for Black-owned businesses, as well as help them be more successful sellers on its platform.

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category.

Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.

In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end.

Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.  

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.

The acquisition of Chipita S.A. builds on Mondelēz International’s continued expansion into fast-growing snacking segments.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

Consumer data is the lifeblood of the consumer goods industry, fueling a brand’s ability to meet today’s sky-high — and ever changing — expectations. But what are some of these new sticky behavior shifts, and what should CGs know about the data trends that can truly measure and forecast impact?