Sales & Marketing

How QR Codes Could Revolutionize Seafood Supply Chain Traceability & Build Brand Integrity
As companies continue to navigate the new standards and retail continues to adopt QR codes, seafood carriers should employ this tech to connect with consumers and enable transparency within the supply chain.
GSK Consumer Preps For Independent Future With E-commerce Upgrade
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.

Nu Skin Finds Natural Fit In Soaring Social Commerce Demand
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
How to Use Predictive Analytics to Improve Customer Experiences
With today’s availability of predictive analytics services and access to large amounts of consumer data, companies can get a much clearer picture of customer journeys. Learn more.
Chobani Races Into Metaverse Experiment With Roblox Event
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
Tech Transformation Podcast: Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.
Tech Transformation Video: Kellogg’s Charisse Hughes & Lesley Salmon On Preparing For the Consumer of Tomorrow
We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.
Hands-On With Amazon's Virtual Try-On
Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.
Jack and Coke In a Can: Coca-Cola Teams With Brown-Forman
The Coca-Cola Company is moving more deeply into the ready-to-drink (RTD) alcohol beverage market through a new partnership with Brown-Forman.
QR Codes Show Promise In Reducing Food Waste
Consumers are interested in using QR codes at retail, a new Cornell study finds, especially when it comes to reducing food waste.
3 Things CPG Marketers Can Do Now to Prepare for the Metaverse
Learn more about your customer base and map out their potential evolution in the metaverse.
A Glimpse Into the Future of Analytics With Kellogg’s New Data Crunch
Learn how the use of machine learning, artificial intelligence, and data visualization helps Kellogg’s to easily digest large amounts of real-time insights to predict outcomes and accelerate growth and innovation.
AWS Webinar Series
Register for upcoming webinars, watch on demand, and find transcripts for all webinars sponsored by AWS.
3 Ways Kraft Heinz Sees Its Historic Tech Investment Paying Off
The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data.
How to Tap into Today’s Key Source of Advanced Consumer Insights
Dig into how companies like Coca-Cola are leveraging analytics and machine learning to unlock insights from points of interest and foot traffic data to not only identify gaps and opportunities in their distribution networks, but also predict performance by location.
As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.
How PacSun Stays On Script for Strong CX
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).
Tech Transformation Podcast: Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.
How Retailers Can Succeed as Consumer Demand Changes
By combining first-party data with third-party signals of consumer intent, machine learning can predict what consumers will do next. Find out more.
Tech Transformation Video: Inside Ulta Beauty’s Mobile-First Omnichannel Personalization Strategy
Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.
PepsiCo, Unilever, Mondelēz Pilot Instacart Shoppable Ads
The ads seek to shorten the user journey from awareness and product discovery to purchase; fuel brand affinity with rich stories, motion, and audio; and prompt larger basket sizes through an add-to-cart functionality
Sponsored
Understand How Technology Can Modernize Warehousing and Fulfillment with The Guide to Fixed and Flexible Logistics
Consumer expectations are at an all-time high. While it’s impossible to create a fixed logistics network that satisfies those expectations, there are alternative logistics programs that enable businesses to meet and exceed consumer demands. It’s called flexible logistics.
Han Wen Named Chief Digital & Marketing Officer at L’Oréal USA
Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.
Edgewell Gets Unfiltered
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

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