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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Prime Day Breaks Another Record

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

PepsiCo to Acquire South African CPG

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

Procter & Gamble dove into summer in the July edition of brandSaver.

Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Jergens selects Ahalogy

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Dollar General and Hershey Co.'s Reese's recently wrapped a sweepstakes awarding 10 grand-prize winners a year's supply of Reese's peanut butter cups each.

OMA 2019 Complete List Preview

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

OMA Awards 2019

Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

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