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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Albertsons Marketplace Continues to Evolve

Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.

LG Makes Power Move with Amazon Dash

The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected appliances as it aims to improve customer engagement beyond the product.

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

Catalina CEO Jerry Sokol

Catalina successfully completed its financial restructuring and emerged from Chapter 11 bankruptcy.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign. In the fall, Kroger rolled out an "eye-catching, center-store" endcap display dubbed "Treasure EmporiYum" at its Newport, KY, store stocking

Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

The specialty athletic retailer has made a big investment in Goat Group, an operator of e-commerce marketplaces for sneaker resales.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

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