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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Sustainable Packaging: The Reuse Revolution

​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

Sales & Marketing Report 2019

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

As private label penetration grows, national brands should consider unique loyalty-building programs

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

While the call for transformation is loud and clear, the process is still going slowly.

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

Tip of the Spear Technology: 3D AI for E-Commerce

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Take a look back at the top five in-store displays spotted at Walmart in July.

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

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