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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Albertsons Cos. Enhances Email Marketing Strategy

Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.

Target recently enjoyed an exclusive launch window for a new line of plant-based fabric care, dish wash and surface cleaner SKUs from Unilever.

As online beauty brands continue picking up steam, Amazon moved to grab more share of the category by launching its first dedicated, private label skin care brand.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: remote sales assistant provider AskAnExpert.

Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

Continuing to expand its assortment of budget-friendly wines, Target has launched a new line of premium California wines priced at $9.99 a bottle.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: deal-finding app What’sInStore.

Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.

Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver. 

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

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