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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

CGSM 2020 Registration Is Now Open!

This 100% virtual experience will convene Dec. 8-9 — two days packed with learning, sharing and networking opportunities.

Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.  

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.

As the founder of a global leader in the collection and repurposing of complex waste streams, Szaky knows a thing or two about the value in consumer goods and retail collaborations.

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

on-demand COMING SOON Date: Wednesday, Nov. 18th @ 2:00 PM ET Reaching customers in the midst of a pandemic and ensuring they are able to get their products with ease is top priority for consumer goods brands and retailers.

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

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