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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

New IRI report gives traditional companies advice on gaining share as small brands continue to encroach.

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

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