Sales & Marketing

The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience neede

PepsiCo is launching its Pepviz insights framework to retailers, seeking data-sharing partners to develop the technology into customized solutions.

The announcements follow the recent appointment of Brendan Whitworth as CEO and president of Anheuser-Busch.

It’s becoming clear that digital marketing efforts outside retail media networks need to be considered, and consumer goods brands should incorporate complementary strategies to maximize results.

While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.

Measuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity.

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments.

The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.

As more retail-owned brands fill up shelf space, independent CPG brands face increasingly challenging odds. The re-emergence of QR codes offers a solution to help brands even the playing field.  

Zesty Paws is expected to benefit from H&H's expertise and resources to further drive the brand's growth while being able to operate independently.

The new solution is expected to provide insights to merchants, brands and manufacturers.

While shortages may not actually be likely, consumer fears about them nonetheless may prompt some to purchase their stashes early instead of waiting until the last minute.

Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.  

Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand.

As part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.

The dynamic Cassandra Worthy will keynote the 2021 Consumer Goods Sales and Marketing Summit.

As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.

The appointments bring new talent to its leadership team as the company prepares to launch its first plant-based chicken product and add new SKUs in foodservice and retail.

Whirlpool shared more insight into its global digital commerce expansion, including how it hopes to more effectively meet today’s shifting consumer behavior through direct-to-consumer sales.