Sales & Marketing

Aaron Rajan, VP of consumer technology at Unilever, recently shared in a company blog the company’s tactics for building new models of reach, engagement and conversion that focus on authenticity and value.

Learn about the new augmented reality experience, accessible through scannable QR codes on limited-edition packaging.

Accurate delivery timing isn’t only a convenience, it’s a business necessity.

Learn why the consumer goods industry is uniquely positioned to adopt AI agents, considerations for integration and much more.

Matthew Friend, Nike’s executive VP and CFO, outlined the company’s mitigation plan.

Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments.

The companies said brands and retailers will gain increased visibility into trends and performance.

Revelyst can now lean on optimized product data, including consistent taxonomy and up-to-date availability.