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A collection of news, articles and other featured content about Sales & Marketing.

More Beauty Brands Jump on Hand Sanitizer Bandwagon to Fight COVID-19

More beauty brands are retooling their operations to make hand sanitizer in the fight against the spread of the coronavirus.

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.

The company said it is opening access to select technologies to ‘help employees, companies, communities, and governments continue to move forward.’

The media company's annual rankings are out, and it’s a good year for brands keeping their consumers’ health top of mind.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.

The coffee chain said the ‘to go’ model was highly effective when deployed first in China in reaction to the COVID-19 spread.

Visual marketing has been capturing the attention of buyers and customers for decades. 

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.

The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.

The e-commerce company is prioritizing food and medical supplies while telling brands it will pause delivery of other consumer goods as the COVID-19 pandemic continues.

The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.

Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.

Both retailers and brands are keen to make the switch from the UPC to a data-rich code, a new study from GS1 US revealed, but their state of readiness varies.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

Trying to predict the trends that buyers would be looking to service, and that retailers could respond to, is an industry-wide challenge.  Thanks to insight from buyer search results, however, we can identify some of the products and characteristics that you’ll see trending on store shelves

Galderma is making new digital enhancements to its Aspire Galderma Rewards loyalty program, growing its U.S. salesforce by 15%, and launching a collaboration with premium skincare brand ZO Skin Health.

Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm.

The company says it is monitoring the situation, remaining flexible and doing what it can to help keep life for everyone as normal as possible.

In light of the coronavirus (COVID-19) outbreak, Shoptalk 2020 has been rescheduled. The move also impacts the dates of Groceryshop.

In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.

Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market.

Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.  

Air Wick Smart Diffuser

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

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