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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

January Retail Sales Jumped 2.7%

Sales for the month reflect confident consumers, solid wage growth and job gains, according to the National Retail Federation.

Estee Lauder Dataset of 440M Records Exposed

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

P&G Invests in its Brands that Benefit Supply Chain

P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.

There have been some major changes at CGT over the past few years, but we’re proud to announce we’re going back to our roots to deliver readers what they have come to expect from the brand.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Grocery has proven to be one of the most challenging sectors to bring online for unique obstacles facing both grocery retailers and consumers.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

The future of desserts is dairy-free, and Ben & Jerry’s is heeding the call.

Harry’s Co-founders express disappointment in the agency’s decision to stop the potential $1.37 billion merger for the consumer shaving space.

Maker of Reynolds Wrap and Hefty Goes Public

Reynolds Consumer Products has gone public and raised more than $1.2 billion.

Shinola tapped old-school designs to engage consumers in a new way during the most recent holiday season. The luxury watch, accessory and bicycle brand trialed the Picture Flap installation at its King of Prussia, Pa., location this past November and December.

According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Coravin Snags New CEO from New Balance

The former retail executive brings deep experience across consumer, retail, marketing, and e-commerce to the wine technology company.

Tobacco giant Philip Morris is heeding to consumer preferences as its plots a smoke-free future.

Consumer Study Drives BIC to Expand DTC Brand on Amazon

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

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