Sales & Marketing

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.

We want to hear about your organization and where it stands when it comes to selling DTC.

Running from Jan. 13 to Jan. 30, a limited-time pop-up store at Neiman Marcus’ NorthPark location in Dallas, Texas, will replicate the glass pavilions of the Grand Palais in Paris, France, allowing visitors to experience the Barbie Life.

The 2021 Sales & Marketing Summit was a highly curated event gathering today’s top talent across the consumer goods industry. Read some highlights of the content from the event.

The latest entrant in the packaging accessibility space comes from Dawn, a Procter & Gamble brand. Dawn EZ-Squeeze features a new inverted bottle setup that can be used with one hand.

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

The L'Oréal Group is leveraging artificial intelligence for its latest hair color system, intended to modernize and personalize the salon experience for consumers.

L.L. Bean is taking the next step in its digital transformation with a deeper investment in headless commerce, expecting the continued de-coupling of its commerce architecture to help meet today’s lofty consumer expectations.

Is your company preparing to launch a subscription service in 2022? Weigh in and see how you stack up against other CGT readers.

From inception to delivery of a product, content plays a critical role in designing, marketing, and delivering goods and services to customers.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.

We tapped some of today’s leading minds in the industry to collect not only their takeaways from this year, but to also get a read on what they’re prioritizing heading into 2022 — as well as what’s on their personal or professional bucket lists for the year.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.