The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.
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The direct-to-consumer market is proportionately selling at a higher growth rate than the total market — that much is clear.
Yellow Wood will combine its non-Americas brand with Dr. Scholl’s to create a global footcare portfolio expected to generate over $700M in annual retail sales.
While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.
As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.
It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.
CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.
The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.
During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in.
As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.
North American bottlers are expected to be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth.
For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.
Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.
