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Tech Transformation Podcast: K18 CEO Suveen Sahib On Social Commerce Strategies
In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18.
Tech Transformation Video: Social Commerce Disruption With K18’s Suveen Sahib
Watch to learn how disruptive haircare brand K18 is leveraging social commerce to turn heads in the crowded beauty retail market.

Direct to Consumer
Yeti Taking Fresh Look at DTC and Omnichannel
Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.
Consumer Analytics
PepsiCo Building Out Pepviz Data Science Practice
Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces.
Sustainability
L’Occitane Lays Out New Sustainability-driven Corporate Mission Statement
French Luxury beauty brand L’Occitane has unveiled a new corporate mission statement aimed at placing sustainability at the heart of future expansions.
Customer Experience
CPGs Say Retailers Swinging Back To Old OTIF Expectations
Retailers are returning to their pre-pandemic service expectations, according to new research from McKinsey & Co, presenting challenges for consumer goods companies navigating the inflationary environment.
Augmented Reality
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience
Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.
E-commerce
Why Marketers Are Making the Shift to Me-commerce
Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.
Revenue Growth Management
How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline
Kimberly-Clark is developing an RGM pipeline strategy that more closely resembles its approach to product innovation, as it continuously improves in-market execution.
Sales & Marketing
Deciphering the New Consumer Goods Sales and Marketing Playbook
There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.
Consumer Analytics
How Are You Using Data to Connect with Consumers? Kellogg’s, Coty, Distell Weigh In
The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.
Personalization
How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences
Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
Virtual Reality
Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3
Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.
Consumer Goods Sales & Marketing Summit
Combe International: A Case Study In Immersive Transformation
Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.
Sponsored
Customer Experience
Guide to Customer Service in the Digital Era
The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.
Virtual Fireside Chat
2023 Predictions and Priorities for Next-Gen CPG Commerce
It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
Loyalty Marketing
The Art and Science of Loyalty Requires a Happy Marriage With Consumers
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
Consumer Goods Sales & Marketing Summit
Where’s the Real Potential In First-Party Data? Views from Coty, General Mills and More
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
Augmented Reality
Navigating Payments in the Metaverse
There are hurdles to overcome for consumer goods businesses to be successful in the metaverse. One of those obstacles is around payments.
Tech Transformation Podcasts
Tech Transformation Podcast: Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations
Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow.
Tech Transformation Videos
Tech Transformation Video: How CMO Mark Edmonson Is Growing Powerhouse Experiences at Gogo SqueeZ
Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.
Consumer Goods Sales & Marketing Summit
How to Get Leadership Buy-In on Emerging Retail Media Opportunities
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
Personalization
Defining Personalization: Reckitt, Kellogg’s, General Mills, Church & Dwight and Bimbo Canada
An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.
Latest News
Consumer Brands Association Taps David Chavern as New CEO
The Consumer Brands Association has tapped David Chavern to serve as their new president and chief executive officer, effective Jan. 3.
Personalization
Diving Into Shopping Data: Mars Rewards Loyalty With New Program
The relationship will provide Mars with insights and measurement capabilities. Learn more.
Package Design & Production
Haleon and Barilla Expand Accessibility for Blind and Visually-impaired Consumers
Both Microsoft and Barilla have expanded functionalities of their existing apps designed to help people in need of visual assistance.

A collection of news, articles and other featured content about Sales & Marketing.

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