Sales & Marketing

Press enter to search
Close search
Open Menu

Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Latest Unilever Partnership to Focus on Next-Gen Digital Marketing

The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.

The apparel brand and retailer has launched a B2B business for reusable face masks.

Lululemon Athletica is acquiring in-home fitness platform provider Mirror for $500 million as it further builds out its digital experience offerings to consumers.

General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.

Yael Cosset, senior VP and chief information officer of The Kroger Co., is taking the helm of the company’s alternative business profit portfolio and 84.51˚, its data analytics subsidiary.

Peter Harf will be elevated to the role of executive chairman and will work closely with the new CEO to lead Coty’s transformation.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

L'Oréal's’ ModiFace augmented reality and AI company is now providing its technology for Amazon beauty consumers in Canada, forging another connection with socially distancing consumers.

Consumer goods companies can build a strong artificial intelligence foundation by following these three key requirements.

An annual look at retail’s top power players and the percentage of the massive retail market they control.

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Several consumer goods companies announced they would remove or reevaluate brands because of racist stereotypes, and those well-versed in multi-cultural branding and marketing say it’s a good step — but just a first one.    PepsiCo announced it will remove the image of Quaker Foods’ Au

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.

HanesBrands has named Stephen Bratspies its new CEO, replacing the retiring Gerald Evans.

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.

The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.

AI planning and operation solutions provider o9 Solutions has partnered with HighRadius, a fintech enterprise SaaS firm specializing in automating the order-to-cash and treasury management processes.

Show More