Sales & Marketing

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service
We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.
P&G and J&J Tap Into Social Commerce Ads Via Walmart Connect
Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.

2022 CGT CMO of the Year: Honoring Purposeful Evolution

Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.
Fossil Group Taps Lisa Marie Pillette as SVP and CMO

Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
Kraft Heinz Promotes Diana Frost to Chief Growth Officer of North America

New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. See who the company tapped as its chief growth officer of North America.
CGSM 2022 Rounding Up CG Elites: Mondelez, General Mills, The Estee Lauder Companies, and More

Hosted by CGT in New York City from October 26-28, CGSM is gathering the who’s who of the consumer goods space to tackle the theme of “Everywhere Commerce.” See who's set to speak.
Retail Media's Impact on the CPG Marketing Mix

Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
Tech Transformation Podcast: GNC CIO Scott Saeger On Amazon Partnerships and Mobile Tech Investments

Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.
Tech Transformation Video: GNC CIO Scott Saeger Talks Amazon Same-Day Delivery

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.