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Sales & Marketing

  • Trade Promotion Management

    New research from CGT and MEI underscores the importance of effective promotions and the need to improve current capabilities through process and technology initiatives.

  • Miracle-Gro Harvests Ideas for Growing at Home

    For ideas on growing your own salad greens and herbs in a tabletop garden, plotting a garden of veggies, or recipes, visit groyourown.miraclegro.com.

  • Kraft Gets In-Market Testing Right

    Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

  • Competing Against Store Brands: Pat Conroy, Deloitte LLP

    Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

  • Top 10 Most Read Headlines of 2010

    Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

  • Timberland Names Strategic Global E-Commerce Partner

    Timberland will re-launch its U.S. Web site and launch multiple European Web sites as part of multiyear agreement that includes technology, order management and customer care services.

  • Former Unilever Exec Named Bacardi CMO

    The mastermind behind the "Campaign for Real Beauty" for Dove will now join Bacardi in September.

  • Experts Weigh In on IBM/Sterling Commerce Deal

    On Monday, IBM announced its intent to acquire Sterling Commerce from AT&T for approximately $1.4 billion in cash. We asked experts from IDC, Gartner and Altimeter Group to weigh in on the deals implications for IBM and consumer goods companies.

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