Sales & Marketing

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.

Leveraging retailer downstream data both for visibility purposes but also to drive systematic improvements is a core strategy for Burt's Bees.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

New solutions will enable the beauty giant to drive greater value at CVS, Walgreens and Rite Aid.

This acquisition will enhance GMCR's Canadian presence and is expected to strengthen its North American geographic expansion with a well-known Canadian brand platform.

Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.

Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.