Beiersdorf Leverages Downstream Data across Retailers

Beiersdorf North America, a subsidiary of Beiersdorf AG, selects applications from Retail Solutions Inc. to leverage downstream data across retailers in the drug channel.

 

"We chose Retail Solutions because they have a good understanding of how to turn customer specific data into actionable and value-creating insights," say Bill Graham, vice president of Sales, Beiersdorf North America. "Beiersdorf has a number of years experience working with downstream data and Retail Solutions displayed all the competencies we were looking for: a user-friendly solution, a clear understanding of the industry's best practices, the support model to help implement those best practices in our organization and importantly, the right value-centric approach."

 

Beiersdorf and Retail Solutions jointly identified the core priorities of the project. These priorities include: 

-- Reducing out-of-stocks while keeping inventory levels under tight control

-- Increasing forecasting accuracy down to the store level and driving an effective shipment allocation strategy to improve promotional effectiveness (ensuring right quantities in right stores)

--Leveraging the data to help our customers drive greater category growth