Sales & Marketing

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.   

The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.  

The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside.

As the post-pandemic retail landscape continues to morph, consumer goods companies must think more creatively than ever to keep both their consumers engaged and their retail partners satisfied across all channels.

La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store.

With growth at Levi's has come inventory-related strains on distribution centers. In order to alleviate the burden, the company is investing in end-to-end solutions.

Zach Dennett, VP of loyalty and omnichannel at CVS Health, discusses how the company is focusing on consumer insights and convenience as decisive factors in loyalty-building and engagement.