Sales & Marketing

Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.

Maple Leaf currently holds approximately 90 percent of the outstanding shares of Canada Bread and has agreed to vote all of such shares in favor of the transaction.

The Kroger Co. announces it has purchased the assets of YOU Technology Brand Services, Inc., the Silicon Valley-based company in digital coupons and promotions.

A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why.

To enable this investment, the company will consolidate its current U.S. biscuit manufacturing footprint on the East Coast, resulting in the closure of its Philadelphia bakery by early 2015.

Anheuser-Busch plans to invest in Blue Point Brewing Co., to grow its operational capabilities and enhance the consumer experience over the next few years.

With the relationship between the United States and Russia strained, the two countries are now in a standoff over the delivery of Greek yogurt to the American athletes competing at the Winter Olympics.