Manthan Accelerates Growth in Global CPG Market
Manthan, the global company in analytics solutions for retail and consumer product industries, announces that it is accelerating its growth in the Consumer Packaged Goods (CPG) market worldwide. During the past year, the company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities by enabling manufacturers to understand and activate the shopper’s journey.
Manthan estimates that by adopting advanced shopper analytics and activation strategies and solutions CPG companies can boost their sales by double digits year-over-year. In a US $2 Trillion dollar CPG industry that would translate into new growth equal to the size of many major CPG manufacturers.
Manthan is leveraging its advanced predictive analytics solutions and deep consumer products domain expertise to help empower CPG organizations to embrace a new era of direct-to-consumer marketing. Powered by actionable insights offering a complete view of the shopper’s journey across all retail channels, Manthan’s integrated analytics solutions aims to give CPG manufacturers and their retail partners a competitive advantage in today’s historically challenging global consumer products marketplace.
Senior Hires Drive Manthan’s Global CPG Expansion
To help manage and drive its CPG growth efforts, Manthan has expanded its CPG team, including the recent hiring of Kirk W. Wheeler as Executive VP and General Manager of Manthan’s Global CPG Practice. A veteran CPG industry executive with extensive experience in global brands, sales & marketing and big data management, Wheeler’s job is to orchestrate Manthan’s global technology, services and human resources to create solutions that help CPG manufacturers to grow and win. Prior to joining Manthan, Wheeler held senior management positions at IRI, Cabela’s, P&G and Coca-Cola. Wheeler ran Coca-Cola’s business in several countries in Asia.
Manthan Launches Exclusive CPG Analytics Solutions Suite
Manthan helps CPG companies develop and implement actionable insights through an exclusive CPG Analytics Solutions Suite that is focused on the three critical stages of understanding and activating the shopper’s journey:
Manthan estimates that by adopting advanced shopper analytics and activation strategies and solutions CPG companies can boost their sales by double digits year-over-year. In a US $2 Trillion dollar CPG industry that would translate into new growth equal to the size of many major CPG manufacturers.
Manthan is leveraging its advanced predictive analytics solutions and deep consumer products domain expertise to help empower CPG organizations to embrace a new era of direct-to-consumer marketing. Powered by actionable insights offering a complete view of the shopper’s journey across all retail channels, Manthan’s integrated analytics solutions aims to give CPG manufacturers and their retail partners a competitive advantage in today’s historically challenging global consumer products marketplace.
Senior Hires Drive Manthan’s Global CPG Expansion
To help manage and drive its CPG growth efforts, Manthan has expanded its CPG team, including the recent hiring of Kirk W. Wheeler as Executive VP and General Manager of Manthan’s Global CPG Practice. A veteran CPG industry executive with extensive experience in global brands, sales & marketing and big data management, Wheeler’s job is to orchestrate Manthan’s global technology, services and human resources to create solutions that help CPG manufacturers to grow and win. Prior to joining Manthan, Wheeler held senior management positions at IRI, Cabela’s, P&G and Coca-Cola. Wheeler ran Coca-Cola’s business in several countries in Asia.
Manthan Launches Exclusive CPG Analytics Solutions Suite
Manthan helps CPG companies develop and implement actionable insights through an exclusive CPG Analytics Solutions Suite that is focused on the three critical stages of understanding and activating the shopper’s journey:
- What You Sell – This involves using predictive “Brand Analytics” to measure brand health, growth and perceptions. By using both survey analytics and brand growth analytics, CPG manufacturers can better focus in on what shoppers are seeking to buy when they make their purchasing decisions.
- How you Sell – CPG companies can use advanced “Marketing Analytics” to analyze all aspects of how the brand interacts with the shopper. These predictive analytics maximize ROI on marketing and promotional spending by determining which messages and mediums resonate best with a specific shopper base, like tech savvy Millennial consumers.
- Where You Sell – Predictive “Channel Analytics” solutions enable CPG marketers to covert the “what” and “how” insights into actual sales. Retailers and CPG manufacturers alike can generate better growth by understanding the total shopper journey and magnifying their understanding of the way shoppers make decisions once they are in the store. That “store” can be a physical “brick and mortar” retail space or a digital one (web or mobile), or both.