Sales & Marketing

Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.

A new study examines the likes and dislikes of 5,300 shoppers to help retailers and their consumer products suppliers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities.

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.

Oscar Mayer expands bacon beyond breakfast with new jerky snack in two flavors.

No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.