Sales & Marketing

The companies are partnering to set up WiFi on Coca-Cola machines and provide free internet access to impoverished communities in South Africa.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

Rocky Brands relies on NGCs PLM and SCM systems, and has recently extended the solution to marketing, e-commerce, ERP and more.

The new CDO will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels.

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?

Tangible help is needed to target trade spending where it will be most effective. The primary consideration is how a TPM change initiative is conducted.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets