Sales & Marketing

As part of its experimentation with metaverse-esque stores, the footwear company is launching a new online experience based on its Jibbitz charm categories.

At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.

Gartner reports that only 8% of customers use a chatbot during customer service interactions, with only 25% saying they would use a chatbot for assistance in the future.

Learn the secret of Savencia’s speedy e-commerce success.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.

It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.

Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.