Sales & Marketing

Melitta Enlists Solution for More Efficient, Demand-Driven Supply Chain Planning
The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.
Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.

Future Retail: Where Do We Go From Here?

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.
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Digital Transformation: Low Code

Companies can quickly adapt to changing business and customer needs by leveraging low-code application development platforms. Click here for the lowdown on low code.
With E-Com Sales Nearly Doubling, PepsiCo to Get Granular

In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.
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The Digital Transformation Journey

The road to digital transformation can be a difficult task, but by breaking down the barriers that can hinder success and incorporating this innovative platform, CGs can make this journey quicker and more seamless.
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Why Customer Data Platforms?

Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.
Dewey’s Bakery Eats Up Farm and Oven Snacks, Welcomes Eurazeo

Farm & Oven co-founders Mike Senackerib and Kay Allison will join the Dewey’s Bakery management team with the acquisition.
Virtual Fireside Chat: Making the Most of Consumer Data

Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.
The Secret to DTC Success: Managing the Data

Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.