Sales & Marketing

The Changed Face of Hygiene and CPG
Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces. From inside the home to outside the home, this report explains how consumer attitudes are evolving, and exposes the new opportunities for brands.
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Moving Consumer Purchase Decisions from Product to Customer Experience with Technology
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

How to Get Product Data Right and Gain a Competitive Edge

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.
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Product Information Management: The Key to Success in the Digital Economy

In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.
How Vari’s Digital Transformation Prepped It for a Pandemic-Prompted Sales Surge
TerraCycle Founder/CEO Tom Szaky To Keynote CGSM 2020

As the founder of a global leader in the collection and repurposing of complex waste streams, Szaky knows a thing or two about the value in consumer goods and retail collaborations.
PepsiCo Piloting Automated Micro-Fulfillment Center

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.
Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.
Tapestry Looks To Power Personalized Experiences

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.