Sales & Marketing

Smart Balance to Acquire Udi's
This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
Drivers of Value
Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

Dove Markets Real Women

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
2012 Sales and Marketing Report

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.
Lifeway Pilots Kiosks

The Chicago-based company is evaluating the concept with an eye toward possible expansion.
TPM: The Evolution Continues

The evolution continues. For the third year in a row, CGT and TradeInsight surveyed the consumer goods industry about this critical area to identify year over year trends.
Direct POS Data Sharing

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.
Patagonia Inks Customer Marketing Database Deal

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
Coca-Cola QR Codes Drive Consumer Engagement

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
Americans Name Top Food Brands in 2012

A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.