Sales & Marketing

This Forrester report will help you decide whether a mobile app is right for your brand, weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and includes successful examples.

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.

Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software.

For years, enterprises have deployed mobile applications to improve productivity among mobile workers in sales, delivery, field services and other functional areas. Here, mobility leaders -- AT&T and Spring Wireless -- share the impact of mobility in real time enterprises.

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.

CGT takes a look at how trade promotion effectiveness is measured, what the challenges are in improving metrics and how companies are ensuring execution at the shelf.

The brand owner of Heineken Lager, Heineken Light and Amstel Light improves data analysis to empower category management decisions.