CMOs Address ROI, KPIs, Lifetime Value and More

Chief Marketing Officers (CMO) are being called upon to provide marketing leadership within their businesses and simultaneously drive the growth agenda through these economic times. To provide a forum for CMOs to share best practices for the constantly evolving marketing landscape, The CMO Club will host a Thought Leadership Summit "The World's Best CMO Conversations" from April 21-22 in New York City.

 

The Summit, which will host more than 75 CMOs representing both mid-size and Fortune 500 companies, will feature a series of sessions and workshops designed and lead by CMOs. The topics are aligned with the key responsibilities including, 1) Chief: "Leading Marketing Organizations and Accelerating Talent Development"; 2) Marketing: "Leveraging Social Marketing and other Tools for Improved Customer, Partner and Employee Engagement"; and 3) Officer: "Leading Organization Wide Change as CMO".

 

A coterie Chief Marketing Officers have been assembled to lead workshops at the event, including Jeffrey Hayzlett of Kodak, Steve Liguori of GE,  Randall Beard of Nielsen, Guido Sciascia of Barilla Foods, Neil Popplewell of Novartis and more.

 

To learn more about The CMO Club please visit www.thecmoclub.com.