Skip to main content

Sales & Marketing

  • MEI Completes Management Buy-Out

    Majority owned by employees, the company continues growth while exceeding financial targets.
  • Walmart Continues E-commerce Growth

    The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.
  • 2010 Tech Trends Report

    The latest research on current technology and business process trends in the CG industry. Topics include risk management, S&OP, sustainability, mobile consumers and much more.
  • Unilever Takes Full Accountability

    With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

  • Kraft, Food Lion Talk Data Sharing

    Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.
  • Rebranding Gone Wrong: Gap Keeps Old Logo

    The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
  • IBM Officially Owns Unica Corporation

    The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.
  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.
X
This ad will auto-close in 10 seconds