Sales & Marketing

SC Johnson Markets Transparency
The ad emphasizes the company's commitment to disclosing the ingredients in its products.
Newcastle "Walks the Dog"
A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

Bacardi Gets Social

This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.
The Future of Retail: IT Spend and Store Growth Up in 2011

The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.
Pilgrim's Pride Launches New Web Site

The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.
Wal-Mart Launches Major Food Initiative

This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.
Coca-Cola Talks New Ways of Collaboration

As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
2011 Readers' Choice: Customer Relationship Management

The Top 8 providers of a point solution or an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
2011 Readers' Choice: Demand Data Analytics

The top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
2011 Readers' Choice: Business Intelligence

The top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc.