Sales & Marketing

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

A comparison chart of consultancies serving the consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.

Leveraging retailer downstream data both for visibility purposes but also to drive systematic improvements is a core strategy for Burt's Bees.

This acquisition will enhance GMCR's Canadian presence and is expected to strengthen its North American geographic expansion with a well-known Canadian brand platform.

New solutions will enable the beauty giant to drive greater value at CVS, Walgreens and Rite Aid.