Skip to main content

Sales & Marketing

  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

  • 2012 Customer Management Solutions

    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • Pacific Natural Foods Masters TPM in the Midmarket

    Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.

  • Diamond Gains CEO from Hostess, Kraft, P&G

    Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.

  • GS1 US and GS1 Germany Announce Joint Venture

    The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.

  • Popcorn, Indiana Achieves Forecast Accuracy Success

    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • L'Oreal USA Celebrates Women in Digital

    The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

Related Topics

X
This ad will auto-close in 10 seconds