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Sales & Marketing

  • Walmart Leads Top 50 Retail List, Amazon.com Rises Fast

    There were several big shifts, but Walmart maintains its No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012 by a huge margin. Meanwhile, Amazon.com, which increased its brand value by 32 percent, is the largest riser on this year's list.
  • Cloud Computing and the CPG CMO

    Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.
  • Project 7 Gains Executive Vice President of Sales

    The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.

  • WD-40 Launches First Product Line Extension

    The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.
  • Learn Best Practices for Material Data Acquisition to Reduce Business Risk

    This white paper focuses on the increasing challenge of collecting supplier part data to ensure environmental compliance regulations. Improve the quality of your collected data, reduce business risk, and increase company efficiency and product excellence.
  • IBM Completes DemandTec Acquisition

    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
  • Acosta Acquires Griffin Strategic Advisors

    Griffin will combine with Acostas Marketing Group to form AMG Strategic Advisors, a new business unit to be led by Griffins co-founder and CEO Carrie Shea.
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