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Video Exclusive: P&G's Demand Planning Secrets
At a recent CGT conference, demand planning leaders from P&G candidly discussed how standardization is a key enabler for the rapid expansion of innovation. If you missed the live discussion, dont fret. We caught it all on tape. Plus, watch more video commentaries from other industry thought leaders on big trends to come in 2013 and beyond. -
A New "Currency" to Replace Today's Trade Promotion
For more than 30 years, trade promotions have been the "currency of the realm"; the way to get new items on shelves, to encourage retailers to advertise and display existing products and to fund price reductions. Over that same period, the industry has spent millions on improving the efficiency and effectiveness of these investments. While that remains important, we dont see trade promotion optimization as the answer. What we need is a new currency.