Sales & Marketing

Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.

The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.

When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.

The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.

The Future of the Contact Center Focuses on the core changes facing contact centers through 2015 due to changes in technology such as smartphones, faster issue resolution expectations, Smart CRM, video, and a massive increase in mobile data traffic.

Last week, CGT published a report that names retailers' 10 favorite suppliers. This week, we're turning the tables to bring you a list of the the Top 10 power retailers, ranked by their manufacturing partners. Walmart still reigns, but the gap is narrowing, showing how significantly retailing is changing.