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Sales & Marketing

  • Campbell's to Expand International Portfolio

    The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
  • Store Wars: Brick & Mortar Beat Out Online

    With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.
  • Farmer John Mines Trade Promotion Data

    The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.
  • Grupo Bimbo CEO Receives Exec of the Year Award

    Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.
  • SAP to Acquire hybris

    The acquisition is expected to accelerate customer intimacy and insight across all channels.
  • Hallmark Enters Licensing Agreement with "Duck Dynasty"

    The "Duck Dynasty" greeting cards will land in Walmart stores in time for Father's Day.
  • Kraft Foods Group Creates Two New Business Units

    The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.
  • Tyson Foods Acquires Circle Foods

    California-based Circle Foods has been in business for 25 years and is known for branded products that include Nuevo Grille and Tortillaland handheld Mexican products.
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