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Sales & Marketing

  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

  • ScottsMiracle-Gro: A Business in Transformation

    ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

  • 2013 Tech Trends Report

    CGT and Gartner Inc. bring you the latest data on technology adoption and trends in the consumer goods industry. Topics include downstream data, S&OP, digital marketing, innovation and a look at retailer attitudes toward emerging technology trends.

  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

  • Stay Ahead of The Competition in Your Major Accounts

    When a large proportion of your business is funnelled through a few major retailers it can make for a very high pressure environment. Learn how a pre-configured Trade Promotion Management (TPM) solution can help you achieve a rapid return on investment on your valuable Trade Funds. Download the latest industry White Paper to learn more.

  • Newell Rubbermaid Taps Agencies for Global Marketing

    Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

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