Sales & Marketing

As more and more business activities are conducted electronically, the need for a formal digital strategy becomes apparent. CGT and Wipro uncover insights about an industry in transition and get a better understanding of what's really going on.

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.

The former Unilever executive brings extensive experience in business operations, change management, IT and systems implementations, in addition to deep CPG experience.

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.

The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.