Sales & Marketing

Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.

Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.

Digital consumers and emerging technologies are forcing these top retailers to identify new ways to set themselves apart from the competition.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

This month's Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.

The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.