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Sales & Marketing

  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

  • Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

  • TABS Forms Dedicated Walmart Analytics Team

    The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.

  • 2013 Tech Trends Report

    CGT and Gartner Inc. bring you the latest data on technology adoption and trends in the consumer goods industry. Topics include downstream data, S&OP, digital marketing, innovation and a look at retailer attitudes toward emerging technology trends.

  • ScottsMiracle-Gro: A Business in Transformation

    ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

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