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Sales & Marketing

  • Bacon Stars in Kraft's New Mobile Innovation

    Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

  • Nestl Brand to Enter Colombian Market

    Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.

  • MillerCoors Taps Partners for Digital Content

    New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

  • The State of Data & Analytics in Consumer Goods

    In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.

  • Modern Sales and Operations Planning in the Consumer Products Industry

    Download this report from IDC Manufacturing Insights and learn how Sales & Operations Planning has evolved to enable better visibility into supply and demand.

  • Experts Debunk Emerging Market Myths

    Doing business as usual won't cut it in emerging markets as many organizations are challenged by myths surrounding consumer needs. In this month's Straight Talk, experts provide guidance on the new approaches necessary and how retail execution and mobility are essential capabilities in these new markets.

  • 2014 Review & Outlook: The 2020 Imperative

    The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.

  • Unilever Deploys Mobile Marketing Platform

    Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.

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