Sales & Marketing

Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.

Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

The first half of 2014 flew by, yet so much has changed. CGT stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

The new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

The newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.

Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.