Sales & Marketing

The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.

A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.

Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and more will gather in Orlando, Fla. on October 21-24 to explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise".

Strategic alliances between the CIO and CMO more crucial than ever. So, CGT offers a sneak peek inside its exclusive CIO/CMO Share Group, featuring an interview that discusses the challenges and opportunities that lay ahead for forward-thinking Marketing and IT executives, starting with one trend that seems to pop up in every conversation: Omnichannel.

The executive brings to McCain more than 15 years of leadership experience in both mature and developing markets with expertise in the development and direction of growth strategies.

China is Hersheys number one priority international market for growth. The company has increased its investment in China over the past several years and is one of the fastest growing confection companies in China.

Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.

In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.