Sales & Marketing

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.

Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.

McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

With today's rapidly evolving technologies, upgrading or replacing an e-commerce platform can be a means of competitive advantage in the face of changing customer expectations. Here are four critical questions companies must answer before embarking on an e-commerce re-platforming initiative.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.