What Does ConAgra Foods Name Switch Mean?
ConAgra Foods, Inc. will separate into two independent pure play companies, Conagra Brands and Lamb Weston. The transaction is expected to be structured as a spinoff of the Lamb Weston business, tax free to the company and its shareholders, in the fall of calendar 2016.
The coming switch from “ConAgra Foods” to “Conagra Brands,” won’t matter to consumers in the grocery store, branding experts say, but it does signal to investors, employees and retailers how the company will change its focus.
The change says: “We’re doing new things,” said Rose Linke, director of client services for Berkeley, California, naming and branding firm A Hundred Monkeys.
For the full story click here:ConAgra Foods' upcoming switch to Conagra Brands has some asking, what's in a name?
The coming switch from “ConAgra Foods” to “Conagra Brands,” won’t matter to consumers in the grocery store, branding experts say, but it does signal to investors, employees and retailers how the company will change its focus.
The change says: “We’re doing new things,” said Rose Linke, director of client services for Berkeley, California, naming and branding firm A Hundred Monkeys.
For the full story click here:ConAgra Foods' upcoming switch to Conagra Brands has some asking, what's in a name?