Sales & Marketing

The mobile app company is rolling out three new marketing options that go beyond age and gender.

As part of the Anniversary Blend's anniversary, a new collection of siren-themed drinkware will be released.

The $65 million investment will enable the company to better recruit, retain and develop talent across a range of science and technical disciplines.

PepsiCo launches a new line of crafted sodas available in five flavor combinations that feature an unexpected twist.

IT Cosmetics was developed with leading plastic surgeons to provide women with problem-solving skincare and makeup products.

Once Anheuser-Busch InBev seals its 79 billion pound takeover of rival brewer SABMiller, it could find itself party to other smaller deals, involving Castel Group, Coca-Cola and Anadolu Efes.

CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.