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Sales & Marketing

  • Economist Research Reveals Direct-to-Consumer Trends

    Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

  • ACCO Continues Merger Plans with MeadWestvaco

    ACCO Brands shareholders overwhelmingly approved a proposal to issue the ACCO Brands common stock necessary to complete the merger of MeadWestvaco Corporation's Consumer & Office Products business.

  • Who Has the Best Brand Health in the Beverage Market?

    Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.

  • J. M. Smucker Announces New Vice President

    The candidate has been with the company 17 years and has helped implement the companys successful growth strategy in Canada.

  • ConAgra Foods to Expand Frozen Breakfast Portfolio

    The proposed acquisition would be the third in the last year for ConAgra Foods, following the acquisitions of National Pretzel Company and Del Monte Canada.

  • Nestle to Acquire Pfizer Nutrition for $11.85 Billion

    The transaction will combine well-known brands like S-26 Gold, SMA and Promil with Nestl's existing portfolio of trusted and successful brands such as Nan, Gerber, Lactogen, Nestogen and Cerelac infant cereal.

  • Beam to Acquire Pinnacle Vodka

    Pinnacle Vodka, with 2012 volumes expected to exceed three million 9-liter cases, is expected to significantly enhance Beams presence in the large, growing vodka category.

  • Kraft, Costa Partner for Coffee in Europe

    This agreement is another step forward towards Kraft's ambition to make Tassimo Europe's leading single-serve beverage system.

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